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The Benefits of Flash Website Design for Branding Your Business
Flash website design is cool, and many companies use flash in some capacity on their online website design because it does several things to help promote a company’s image, brand, professionalism, and relevance.
- Flash website design shows professionalism – A site using flash efficiently will show a level of professionalism that goes beyond the static website page. It shows that the company cares about its online image, and when done right, actually helps retain users on the site longer, which helps branding of the company to users. In addition, a online website design will often have some level of interactivity which users engage in. When the user is engaged, they are actively thinking, which helps to retain the company’s name or brand in their mind for a longer period of time. If the interactivity is engaging enough, they might even want to tell others about it, which further promotes your company’s image.
- Flash website design doesn’t have to be a full on user experience to work. Any new website design with some level of subtle moving objects, moving images, text, rotating banners, etc. will be more engaging than a site with no moving content at all. This stimulates the users brain to think and engage the site visually, which helps your company’s image and present you in a light that shows you are relevant and up-to-date with your online property. Using “elements” of flash in a website will boost your designs performance and will increase user retention.
- Flash website design allows for many custom applications to be built for your website design awards which also keep users engaged and interested in the site. Custom apps can be used for all kinds of purposes, from demonstrating a product and how it works to gathering data from users about a product offering. In addition, flash video can be used for intros, product demos, product launches, and so much more.
The purpose of flash website design is to create an interactive environment where users can enjoy their experience with your site. At the same time, they can learn product information and have opportunities to tell others about their experience. Flash website design doesn’t always have to be complex or intricate, you can use elements of flash in design to create a moving interest on the page(s) of the site. This alone will help keep users engaged with the site.